Snapchatโ€™s Design and the Ephemerality of Modern Life

Iโ€™m 23, have written for major tech publications, and will freely admit that I find Snapchatโ€™s design confusing. It took me ages to figure it out.

The thing is, the interface is not confusing because itโ€™s illogical or random. It’s not badly designed at all. The weird thing is that it makes total sense. Itโ€™s just that weโ€™ve grown to expect UIs to behave in a certain way.

We think in a hierarchical way thanks to every OS weโ€™ve ever used: windows within windows, x’ing down the layers.

And that’s not how Snapchat works:

Itsย main menu is flat, like a deconstructed cardboard cube.…   [continue reading]