The X-mas Ad Battle: An Analysis

Before you start labelling me as a Grinch, let me make it absolutely clear that I adore Christmas. ย Despite being a devoted Atheist, the religious overtones are now more of a choice than a necessity. ย As for the commercial implications, it’s no different to the capitalism that pervades our society for the rest of the year. ย What’s left is a period of magical reflection against the warmth of some figurative fireside (radiator will do). ย It’s a time for family and friends, and the healthy stress that comes along with loving them. ย Mostly considered a cornerstone of the year, for those lucky enough to enjoy its pleasures, the jovial season is one I hold in perpetual high regard.…   [continue reading]