Rucka Rucka Ali Interview: Constructing Parody and Character

This piece ties in to a podcast I recorded with Rucka Rucka Ali, available here.

Forย our final interview of 2017, we invited Rucka Rucka Ali to speak to us about his creativity and craft. Since 2006, Rucka has carved out a significant legacy as the internet’s most offensive parody artist. In his music, he often makes use of racial stereotypes and observations. All too often, and erroneously, his songs are accused of racism. In fact, his output is a cleverly constructed dissection of the culture politics we all drown in. They’re also incredibly funny, with a “no holds barred” attitude that starkly contrasts the safe-space mindset of modern liberalism.…   [continue reading]

This Machine Loves #Pepsi!

When Woody Guthrie scrawledย “This machine kills fascists”ย on his guitar, it became an enduring adage to the revolutionary minded. He was a folk-singer, far ahead of his time. Richly associated with protest, he foreshadowed the posturing of Bob Dylan, Johnny Cash, Billy Bragg and the rest. Accordingly, his lyrics and music carry as much weight and relation today as they did close to a century ago. That’s why it’s such a shame that he couldn’t be around to help out PepsiCo, leaving us with Kendall Jenner in his place.

Just imagine it. Instead of some modelling mimzy, crooning through crowds with the sincerity of a cold-caller, we’d have Guthrie championing peace like only he can.…   [continue reading]