In 1997, Netflix wasn’t formed to disrupt our TV habits, it was formed to support them.
It launched with a library of 925 DVDs. The main thing that separated it from something like Blockbuster (and what eventually ended up allowing Netflix to trump them) is the monthly subscription. All-you-can-eat content, with a much wider selection than traditional TV or cinema.
By 2000, Netflix had already declined an acquisition offer of $50 million from a terrified Blockbuster, and then went on to make DVD rentals obsolete with a revolutionary on-demand platform and a discovery algorithm within the space of 6 years.
Using similar tactics to YouTube, and emerging within the same year, Netflix represents the YouTube-ization of television.… [continue reading]