Viral videos are a strange cultural phenomenon.
They’re your classic fail compilations, your controversial quotes clipped out of interviews, your Cat Falls in Bath, Disembowels Owner (MUST WATCH!!)s. Or — more interestingly — a document of some tiny, insignificant moment that was never ready to be scrutinized by millions.
Videos go viral by chance: they happen to be picked up in the right place at the right time, someone will get it up on the front page of reddit for a few hours, and it’ll blow up. Millions of views overnight, coverage from every major news outlet on the planet, and some drugged seven-year old babbling nonsense in the back of his dad’s car is suddenly world famous.… [continue reading]